It started with a casual observation: “Have you noticed how the second ‘C’ in Coca-Cola looks like a smile?”
At first glance, you might shrug it off—just another case of overactive pattern-seeking. But then you look again. And suddenly, it’s impossible to unsee. That elegant curve in the second “C”—the one in “Cola”—does indeed arch like the gentle upturn of a contented grin. Once the idea takes hold, the entire logo seems to beam back at you: warm, inviting, almost alive.
D
ADVERTISEMENT
