The debate between McCormick & Company and Watkins Inc. over pepper packaging may seem minor at first glance, but it has opened the door to a much larger discussion about transparency, marketing strategy, and consumer trust in the spice industry. What began as a dispute over container size has grown into a conversation about how brands shape perception long before a shopper ever reads a label. The issue surfaced when reports noted that McCormick’s familiar pepper tins — long recognized in American kitchens — appeared to be holding less product than before. For years, customers had been accustomed to finding…
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